Ndi mbali ziti zomwe ziyenera kuganiziridwa popanga zodzikongoletsera?

1. Makhalidwe a chikhalidwe cha mapangidwe opangira zodzikongoletsera

Kupaka zodzikongoletserakupanga ndi makhalidwe amphamvu a chikhalidwe cha dziko ndi cholowa cha chikhalidwe akhoza kukwaniritsa zosowa zokongoletsa za ogula pakhomo ndi kukopa chidwi cha anthu.Chifukwa chake, chithunzi cha chikhalidwe cha bizinesi chikuwonekera muma CD mapangidwe a zodzoladzola, ndi chikhalidwe cha chikhalidwe cha kulongedza mankhwala amaperekedwa, zomwe zidzalowetsa mphamvu zamphamvu mu mankhwala ndikuzipanga kukhala zapadera.

2. Zotsatira zamtundu wa mapangidwe opangira zodzikongoletsera

Chizindikiro chamtunduwu chimatanthawuza chodabwitsa chomwe chimayambitsidwa ndi zinthu zosagwira zamitundu yodziwika bwino kapena yamphamvu ndipo zimatha kubweretsa zida zatsopano zachuma kwa eni ake kapena ogwira ntchito.M'moyo watsiku ndi tsiku, ogula ena "sagula zinthu zomwe sizikudziwika".Chifukwa chake ndikuti zogulitsa zamtundu ndi chizindikiro chapamwamba komanso mbiri yapamwamba, kutsitsa mawonekedwe auzimu ndi mawonekedwe abizinesi, ndipo zimatha kubweretsa phindu ndi kukhulupirika kwa ogula.Azimayi akagula zodzoladzola, amadalira kwambiri zotsatira zamtundu kuti ayambitse khalidwe logula.Ngati chizindikirocho chikudziwika bwino, ngakhale ogula sanachigwiritse ntchito, amachigula chifukwa cha mtengo wake.Ma brand amatha kukhala mtundu wa chikhulupiriro.Mitundu yodziwika bwino imabweretsa malonjezo otetezeka kwa ogula ndipo imatha kuthandiza ogula kuzindikira ndikusankha zinthu.
Kuti bizinesiyo ikhale ndi zotsatira zabwino, bizinesi iyenera kuwonetsa mawonekedwe apadera amtunduwo, osati kungokhazikitsa chithunzithunzi chosiyana ndi mawonekedwe ake komanso kuwongolera mtundu wazinthu.Kwa mabizinesi, kuyambitsa bwino kwa chidziwitso chodziwika bwino ndicholinga chokhazikitsa chithunzi chamakampani ndikukweza mtengo wowonjezedwa komanso kupikisana kwazinthu.Ogula akagula, amayamba kuzindikira zinthu zamtunduwo ndikukhala ndi chidaliro komanso kutengeka kwapamwamba, kenako amasangalala ndi zokometsera zophiphiritsa osati kugwiritsa ntchito zinthu.Apa ndi pamene chithumwa cha brand effect chagona.Zithunzi zamtundu wa zodzoladzola nthawi zambiri zimakhala za akazi, ndipo chikhalidwe cha mtundu ndi kapangidwe kazopaka ndizofunikanso zomwe ogula achikazi amalabadira.

3. Makhalidwe aumunthu azodzikongoletsera ma CD mapangidwe

Zomwe zimatchedwa "umunthu" ndilo lingaliro la anthu, lomwe likuwonetseratu kutengeka, moyo, chidwi, ndi umunthu womwe umalowetsedwa ndi okonza muzojambula, ndipo zinthu zaumunthu zimaperekedwa ku mawonekedwe ndi ntchito ya zinthu zopangidwa.Samalirani zomwe ogula amakonda kutengera, gwiritsani ntchito mawonekedwe akunja akunja kuti muwonetse ndikukhala ndi nkhawa, ndipo gwiritsani ntchito izi ngati chilimbikitso cha kapangidwe kazinthu, kuti ntchitozo zikwaniritse zosowa ziwiri za ogula malinga ndi mzimu ndi malingaliro. ."Humanization" ikugogomezera ulemu ndi chisamaliro chaumunthu kwa chikhalidwe cha anthu pakupanga, ndipo zosowa za anthu zikupitirizabe kulimbikitsa chitukuko cha mapangidwe ndikupereka chilimbikitso pakupanga mapangidwe.

Mawonekedwe aumunthu pamapangidwe opaka zodzikongoletsera ali ndi mawonekedwe ndi ntchito ya kapangidwe kake.Pankhani ya mapangidwe a mawonekedwe, kumveka kwa anthu m'maganizo ndi zochitika zamphamvu zamaganizo zimalimbikitsidwa.Pankhani ya zinthu zogwirira ntchito, yambitsani ndikufukula kuti mupange zinthu zomwe zili zosavuta kuti anthu azigwiritsa ntchito.Kuphatikizika kokha kwa ntchito yazinthu ndi mawonekedwe kungawonetse malingaliro opangidwa ndi anthu omwe ali muzolemba zamapangidwe.