Makampani opanga moyo akupita patsogolo. Zikomo kwambiri chifukwa cha Facebook, Instagram, ndi masamba ena ochezera, aliyense akuwoneka kuti akukhala moyo wabwino kwambiri. Mitundu yambiri yamayendedwe amoyo ikufuna kulumphira pagulu ndikuzindikirika ndi gulu la ogula.
Malo amodzi otere amoyo omwe amawonekera kwambiri pakati pa ena ndi makampani okongoletsa.Zodzoladzola zakhala nthawi yayitali azimayi kulikonse. Amagwiritsidwa ntchito pafupi-padziko lonse lapansi ndipo amakhala pafupi ndi momwe angafikire pakanthawi kochepa. Kuchokera m'matumba ndi zikwama kupita ku makabati osambira ndi ma desiki aofesi, zodzikongoletsera zakhala gawo la moyo watsiku ndi tsiku. Inali bizinesi yopindulitsa, ngakhale yowongoka.
Masiku ano, komabe, bizinesi ya zodzoladzola ikukula m'malo atsopano.
Choyamba, sizili za akazi okha. Amuna ambiri amamvera mawu omveka bwino omwe amaoneka okongola komanso owoneka bwino amayendera limodzi.
Chotsatira, mizere yodzikongoletsera sikuti imangokhala ndi milomo, eyeliner, ndi zina zotero. Inde, zodzoladzola zimakhalabe pachimake cha malonda a kukongola, koma makampani tsopano akungonena za chisamaliro chaumwini ndi ukhondo monga momwe zilili kukongola, ndi mazana azinthu m'gawo lililonse.
Ganizirani za mndandanda wachidulewu wa zomwe zimatchedwa kukongola kapena zodzikongoletsera:
Ma cream,ufa, zophimba kumaso, zokongoletsa maso, khungu, ndi mkamwa
Sopo, zotsuka thupi, zotulutsa, kapena chilichonse choyeretsera kuti mugwiritse ntchito pathupi lanu
Ma shampoos, zowongolera, zopaka tsitsi, mafuta, utoto kapena ma bleach
Mafuta odzola kuti azinyowetsa, kuteteza dzuwa, kapena kupukuta khungu
Ma polishes, mitundu, ndi mafuta odzola a misomali
Mafuta onunkhira, antiperspirants, zopopera thupi, zonunkhiritsa, kapena ukhondo kapena kununkhira kwa thupi lanu
Mankhwala otsukira m'mano, otsukira mkamwa, kutsuka mano kapena kuyera, kapena zinthu zina zosamalira mkamwa
Ngakhale mankhwala osamalira ana monga ufa, mafuta odzola, mafuta opaka, ndi zina zotero angakhale akulingalira zodzoladzola
Nanga n’cifukwa ciani tiphunzilapo zambili?
Ngati mukuwerenga izi, zikutanthawuza chimodzi mwa zinthu ziwiri: A) panopa muli ndi kapena mukuyang'anira zodzikongoletsera ndipo mukufuna kudziwa momwe mungasinthire pamsika wodzaza kwambiri; B) pakadali pano mukuganiza zolowa mubizinesi yodzikongoletsera ndipo mukufuna kudziwa momwe mungadziwike pamsika wodzaza ndi anthu modabwitsa.
Zogulitsa zenizeni zomwe mumagulitsa nthawi zonse zimakhalabe chinthu chimodzi chofunikira kwambiri pakugula ndikukhalabe okhulupirika ku mtundu wanu.Mumawakokera mkati, komabe, ndi zodzikongoletsera zanu.
Ndiko kulondola, kulongedza.
Makasitomala akuyang'ana ma brand oti agwirizane nawo. Ma brand omwe amawona kuti ndi ogwirizana komanso amamvetsetsa zosowa zawo. Amafuna zinthu zodalirika, zofikirika, zomwe zimawapatsa chisangalalo ndi phindu. Amafunanso ma brand omwe amagwirizana mu ntchito yawo komanso mauthenga awo. Pamapeto pake amafuna mtundu womwe angadalire.
Kupaka koyenera kumapita kutali kwambiri kukopa chidwi cha ogula ndikuwapempha kuti abwere paulendo ndi mtundu wanu. Kupatula apo, musanayambe kuyesa chinthu chanu, chinthu choyamba chomwe kasitomala amawona ndi momwe mankhwalawa amapakidwira.Ngati atapakidwa bwino, amachichotsa pashelufu ndikuyembekezera kuti adziyesere okha.Ngati apakidwa molakwika. , amachinyezimira pokomera chinthu china m'njira yomwe angafune.
Zomwe, zomwe, zimafunsa mafunso, mumapanga bwanji zodzikongoletsera zabwino? Tiyeni tilowe m'madzi
Njira Zoyamba Zopangira Zokongoletsera Packaging
Kusankha Zotengera Zanu Zodzikongoletsera Zodzikongoletsera
Maziko a mapangidwe opaka zodzikongoletsera amayamba ndi mtundu wa chidebe chomwe mungagwiritse ntchito pazinthu zanu. Kutengera ndi zinthu zomwe mukufuna kugulitsa, mudzakhala kale ndi poyambira pakupanga kwanu.
Mitundu ya nkhonya imaphatikizapo mabotolo (magalasi ndi pulasitiki), mabokosi, zopangira, zotsitsa, mitsuko, mapaketi, mapepala, mapampu, sprayers, malata, ndi machubu. Shampoo ndi zoziziritsa kukhosi pafupifupi nthawi zonse zimabwera mu pulasitiki, mabotolo ofinyidwa; lipstick imapezeka m'machubu a lipstick.
Komabe, musachite manyazi kuyesa mitundu yosiyanasiyana. Inde, ziyenera kukhalabe zothandiza komanso zothandiza. Koma ngati mukukhulupirira kuti imakulitsa chidwi chanu ndipo ndichinthu chomwe ogula angayankhe, ndikofunikira kuyesa.
Kuphatikiza pa chidebe chenichenicho, zinthu zambiri zokongola ziyenera kukhala ndi ma CD owonjezera. Chubu chophatikizika kapena chopaka milomo chingathe kuima paokha, chotetezedwa ndi pulasitiki yosavuta kapena zojambulazo. Botolo lagalasi la mafuta onunkhira kapena mafuta ofunikira, komabe, lingafunike bokosi lakunja monga gawo la zowonetsera zopangira.Kupitirira apo, mitundu yambiri ya zodzoladzola zomwe zimagulitsidwa m'masitolo ogulitsa ma boutique zimakhala ndi thumba lawo lowonjezera lakunja. M'malo ogulitsira kapena ogulitsa bokosi lalikulu, zotengera zowonjezera zitha kukhala zocheperako. Kutengera komwe zinthu zanu zimagulitsidwa, mudzafuna kudziwa kuti ndi paketi iti yomwe imagwira ntchito bwino pamalo omwe mwapatsidwa.
Kugulitsa zinthu zanu pa intaneti kumakupatsani ufulu wowonjezera. Pamaoda otere, mutha kuganizira zoyika zomwe zimakulitsa chidziwitso cha ogula ndi mtundu wanu. Mukamvetsetsa zosowa za chidebe chanu, fikirani makampani olongedza omwe ali ndi luso lopanga zodzikongoletsera kuti akuthandizireni pakupanga ndi kuyitanitsa pang'onopang'ono.
Zinthu Zopangira Zabwino Zodzikongoletsera Packaging
Yendani pansi panjira iliyonse yodzikongoletsera mu sitolo iliyonse, ndipo mitundu ingapo yamitundumitundu ndi mawonekedwe ndi mawonekedwe ndi mawonekedwe akuyenera kukhala olimbikitsa kwambiri. Kuposa magawo ena ambiri azinthu, zodzoladzola, ndi zosungiramo zosamalira munthu zimakhala ndi chidwi chofuna kupanga. Ngati mukufuna kutsimikizira wogula kuti ayese milomo yanu, osamba osamba, kapena mafuta odzola thupi, muyenera kuwatsimikizira kuti mankhwala anu adzawatengera paulendo wosangalatsawo.
Ichi ndichifukwa chake zokongoletsa zina zimatuluka ndipo nthawi zambiri amadaliridwa kuti apange mapangidwe osatha komanso osasinthika omwe amakopa chidwi ndi ogula. Ngakhale mitundu yanu yeniyeni yoyikamo imatha kuyendetsedwa ndi njira yanu yonse, mutha kuphatikizira njira zosiyanasiyana zofananira ndi mizere yanu yazinthu ndikusunga chizindikiro chonse. Mukafuna kudzoza kwa mapangidwe anu, komanso mukakhala mkati mwa kapangidwe kake, samalani ndi zinthu zingapo zofunika. Nthawi zonse muyenera kuyang'ana njira zatsopano komanso zopangira kuti musiyanitse zotengera zamtundu wanu. Komabe, kugwiritsa ntchito njira zingapo zotsimikiziridwa ngati zoyambira zimakuthandizani kupanga mapangidwe abwino kwambiri omwe amayimira mtundu wanu komanso wosangalatsa kwa makasitomala.
Mitundu
Tikukhulupirira sizodabwitsa kuti mitundu imagwira ntchito yayikulu pakupanga zodzikongoletsera. Makampani, mwachilengedwe chake, amathandizira kugwiritsa ntchito mitundu yambiri yamitundu. Njira zowerengeka zoyeserera komanso zenizeni zamitundu ngakhale zimangowonekera mobwerezabwereza.
Zakuda ndi Zoyera: Payekha, mitundu yakuda ndi yoyera nthawi zonse idzakhala zisankho zodziwika bwino pakuyika zinthu, mosasamala kanthu zamakampani. Black ndi mtundu wa mphamvu. Imawonetsa kukongola komanso kutsogola komanso kukongola kosatha. Zimathandizanso kupatsa ma brand kukhala olimba, kapena kukhumudwa.
White, kumbali yake, nthawi zambiri imayimira kutalika kwa minimalism. Kulimba kwake kumasonyezanso kukongola ndi kukhwima. Akagwiritsidwa ntchito ngati maziko, amakhala ndi zolinga ziwiri zofewetsa mitundu yolemera komanso kutanthauzira bwino mitundu yopepuka. Zikaphatikizidwa pamodzi, zakuda ndi zoyera nthawi zonse zimatsimikizira kupambana, mtundu wamtundu wapamwamba.
Pinki ndi Wofiirira: Munayamba mwadzifunsapo kuti chifukwa chiyani pinki ndi zofiirira zili mitundu iwiri yodziwika bwino muzopakapaka zodzoladzola? Chabwino, pinki imayambitsa malingaliro achikondi ndi chikondi, kukongola ndi ukazi, ndipo imakhala ndi maganizo odekha.Wofiirirazimabweretsa chifumu, chuma, ndi moyo wapamwamba. Zimayimiranso kupambanitsa, kudziimira, komanso ngakhale chinsinsi.
Mitundu yonse iwiriyi imagwira ntchito yofunika kwambiri pamakampani okongoletsa. Chifukwa chake, amagwiritsidwa ntchito mobwerezabwereza. Zingakhale zovuta kusiyanitsa malonda anu ndi ena omwe akuyesera kuti agwire vibe yofanana. Ngati muyenera kugwiritsa ntchito zonsezi, ndi bwino kuzipanga motsatira mitundu ina. Mutha kujambulabe kukongola ndi kunyada uku mukukonza njira yanu.
Pastels: Pastels ndi mitundu yotuwa yamitundu yoyambira ndi yachiwiri kuchokera ku gudumu lamtundu. Zomwe zimagwirizanitsidwa kwambiri ndi Isitala ndi kumayambiriro kwa kasupe, ma pastel amasonyeza mtima wofewa, wodekha. Ndiwotchuka kwambiri pakupaka zodzoladzola chifukwa amapempha bata, kumasuka, ukazi, ndi kubadwanso (kasupe).
Ngakhale mutawapeza atatchula chilichonse pansi pa dzuwa la pastel - timbewu ta buluu, pistachio kapena seafoam wobiriwira, maula, zoyera zachikale - nthawi zambiri zimapezeka pansi pa kuwala kapena monikers wotumbululuka (wowala pinki kapena wotumbululuka wachikasu). Mofanana ndi pinki ndi zofiirira, ngati mungapeze kupotoza kwatsopano, kwapadera pa ziwembu zotchukazi, zingathandize kusiyanitsa mtundu wanu.
Mapangidwe Ena Amitundu: Magulu atatu omwe ali pamwambapa akuyimira mitundu yotchuka kwambiri yomwe imagwiritsidwa ntchito popaka zodzoladzola. Pali, komabe, zosankha zina. Matoni ofunda amagwiritsa ntchito mitundu yofiira, yachikasu, yalalanje, ndi yopinki kukopa chidwi, mphamvu, ndi chiyembekezo.
Ma toni ozizira - omwe nthawi zambiri amakhala ndi buluu, zobiriwira, zofiirira, ndi mitundu yofananira - amatanthawuza kuti azilankhulana momasuka kapena bata. Mithunzi yosalowerera ndale kapena yapadziko lapansi imayimira mthunzi uliwonse wa bulauni kapena mitundu yofananira, chilichonse kuchokera ku auburn kupita ku golidi mpaka tani. Nthawi zambiri amagwiritsidwa ntchito limodzi ndi zakuda, zoyera, kapena zotuwa, mitundu iyi imadzutsa chilengedwe.
Ngakhale mutha kusankha mtundu wamtundu wamtundu wanu kuti utenge gawo lalikulu pamapaketi anu, yesani zosakaniza zosiyanasiyana. Mwachitsanzo, pastel lavender kapena kuwala kofiirira nthawi zambiri kumagwirizanitsidwa ndi kumasuka. Ngati mzere wanu uli ndi mchere wothira madzi osambira kapena mabomba osambira, zingakhale zothandiza kuwonetsa lavenda ngati gawo la kapangidwe kake, ngakhale sichofunika kwambiri pakupanga chizindikiro chanu. Cholinga chanu chachikulu chokhala ndi utoto ndikukopa chidwi cha ogula.
Kodi mtundu wanu ndi wanthaka kapena wa ethereal, wokhala ndi zinthu zosamalira zachilengedwe komanso zoyika? Kapena kodi ndi m'tawuni, ndi cholinga chokopa anthu ochita masewera olimbitsa thupi omwe amapita ku chakudya chamadzulo chakuda ndi mipira yachifundo?
Sewerani ndi zosakaniza zosiyanasiyana. Pezani omwe amakulitsa mtundu wanu, kukopa ogula anu abwino, ndikupanga makasitomala okhulupirika.
Mafonti
Mofanana ndi mitundu, mafonti ndi kalembedwe (momwe mafonti anu amamasuliridwa m'mawonekedwe) omwe amagwiritsidwa ntchito muzopaka zanu amawonetsa momwe akumvera komanso momwe akumvera. Osati kukulemetsani, koma pali mafonti pafupifupi theka la miliyoni omwe alipo kuti mugwiritse ntchito. Kusankha yoyenera, komabe, sikovuta monga momwe kumawonekera.
Choyamba, pali ena oyambira omwe ali ndi zilembo. Ma fonti a Serif ndi omwe amakonda kwambiri mitundu yamafonti ndipo amawonetsa kalasi kapena kukhazikitsidwa. Sans serif ndi font yamakono kwambiri. Ndizosavuta komanso zowongoka.
Mafonti otembereredwa kapena olembedwa kapena omwe amalembedwa mopendekera amalankhula mwaukadaulo komanso kukongola (ndi ukazi). Zilembo zolimba kapena zomwe zili m'zipewa zonse zimatchula chizindikiro champhamvu, chaukali (nthawi zambiri chimagwiritsidwa ntchito m'mizere yopangira zodzikongoletsera za amuna). Mosasamala za mafonti ndi kalembedwe, cholinga choyamba ndikuwonetsetsa kuti ndizosavuta kuwerenga. Chofunikira chomwe muyenera kuganizira nthawi zonse ndi mtundu ndi kukula kwa phukusi lomwe mukufuna kugwiritsa ntchito posankha zolemba zanu. Kaya ndi zaluso komanso zowoneka bwino kapena zolimba mtima komanso zowoneka bwino kapena zotsogola, sankhani zomwe zikuyimira mtundu wanu ndipo ndizopadera komanso zopambana pampikisano wanu. Mukatha kudzilekanitsa bwino, mumakhala ndi mwayi waukulu wodzipangira nokha.
Zitsanzo
Zinthu zazikulu zomaliza zopangira zopangira zodzikongoletsera zimaphatikizapo mapatani. Ndipo, monga momwe ulendo uliwonse wodutsa pafupi ndi malo ogulitsira zodzikongoletsera ndi kukongola kumawonetsa, dziko lapansi ndi oyster wanu. Mitundu yotchuka kwambiri yomwe mumayiwona kwina nthawi zambiri imawonetsedwa muzodzola. Minimalist, geometric, Art Deco, zamaluwa,mwachikhalidwe, zamakono, zamakono, zachirengedwe, zosawerengeka - izi ndizongoyambira zokhazokha. Mitundu yambiri imaphatikiza zinthu kuti zijambule njira yawoyawo.Izi ndi zomwe timapereka. Palibe chabwino kapena cholakwika apa - maluwa okokedwa ndi manja kapena molimba mtima, ma geometric a mafakitale amatha kukhala opambana potengera zolinga zamtundu komanso momwe ogula amachitira. Zitha kumveka ngati mbiri yosweka pakadali pano, koma zapadera zimawonekera pamsika ndi msika komwe Mitundu yambiri imawoneka ngati zithunzi zagalasi za wina ndi mnzake.Pakubweretsa zinthu zonsezi pamapangidwe anu, mukufuna chiwonetsero chogwirizana. Chimodzi chomwe chiri chowona ku mtundu wanu. Imakopa anthu omwe mukufuna ndipo idzawonetsa chidwi kwambiri kulikonse komwe angagule zinthu zanu.
Zowonjezera Zambiri
Pamodzi ndi logo ya mtundu wanu, kukopera, ndi zithunzi kapena zithunzi, kuyikako kungafunikenso zina zowonjezera. Izi ndicholinga chokwaniritsa malamulo a FDA omwe amalamulira zolemba zodzikongoletsera.
Kutengera mankhwala, lebulo lanu lingafunike kuphatikiza zosakaniza, masiku otha ntchito, ndi machenjezo aboma. Ngakhale sizofunikira, ngati malonda anu ali opanda nkhanza komanso osayesedwa pa nyama, tikupangira kuti muwonetsenso zomwe mwazolowera.
Okonzeka, Khalani, Pitani
Chabwino. Tsopano mwakonzeka kuyamba kubweretsa zonse pamodzi.Kungoganiza kuti mwawonjezera ndikuchotsa ndikuwongolera bolodi lanu lamalingaliro ndi kalembedwe kalembedwe moyenerera, muyenera kukhala ndi chithunzithunzi chabwino cha komwe mapangidwe anu akupita.Pokhapokha mutakhala ndi gulu la okonza m'nyumba omwe muli nawo, tikukulimbikitsani kugwira ntchito ndi katswiri wopanga. Sikuti amangogwira ntchito yokweza malingaliro anu, amatsimikizira kuti ndi othandiza pakukonza mapangidwewo asanamalizidwe.Zinthu zingapo zomwe muyenera kukumbukira panthawi yopangira zodzikongoletsera:Zomwe mumawunikira kutsogolo kwa phukusi ndizomwe ogula amaziwona poyamba. Kodi mukuyesera kupanga mtundu kapena kugulitsa chinthu? Yankho limadalira njira yanu. Ngati ndi mtundu, pangani logo yanu ndikutumizirana mauthenga. Ngati ndi chinthu, sungani zenizeni zomwe zimapangitsa kuti zikhale zabwino kwambiri.Kutsogolo ndi kumbuyo kwa chizindikiro chanu, onetsetsani kuti akuyankha mafunso omwe ogula akufunsa: kufotokozera zamalonda, zomwe zili mkati, zomwe ziri, momwe mungagwiritsire ntchito, malangizo. kapena machenjezo.Muphatikizenso zina zilizonse zomwe zimapangitsa kuti mtundu wanu kapena chinthu chanu chigulidwe: chosakonda zachilengedwe, chopanda nkhanza, zosakaniza zapadera, zokometsera zapadera, kapena zopindulitsa zinazake ("peresenti ya zomwe mwagula zidzaperekedwa ku...") .Munjira iliyonse yomwe mungatenge, onetsetsani kuti ili yomveka bwino, yachidule, komanso yokopa makasitomala anu ndipo imakopa ena onse.
Dzifunseni mafunso awa:
Kodi malonda ake ndi odziwika? Chotsani ntchito yake ndi zomwe imachita?
Kodi zikuwonekeratu kuti ndi mtundu uti womwe ukugulitsa malondawo?
Kodi idzawonekera pa alumali? Kapena muphatikize ndi ma CD opikisana nawo?
Kodi idzabweretsa chisangalalo pakati pa ogula omwe amasankha? Kodi ipereka chidziwitso kwa omwe amayitanitsa pa intaneti?
Chofunika koposa, kodi kapangidwe kake kamagwirizana ndi masomphenya omwe muli nawo pamtundu wanu komanso zinthu zomwe mukugulitsa? Onetsetsani kuti mupange zojambula zenizeni zamapangidwe apaketi panthawi yopanga. Izi zimakulolani inu ndi gulu lanu kuti mumve zomwe ogula angakumane nazo m'sitolo kapena panthawi ya unboxing.
Pomaliza, ngakhale ndalama zambiri zoyikamo zanu zimachokera ku zotengera zenizeni, mabokosi, ndi matumba, samalani mtengo wokhudzana ndi kapangidwe kanu. Pamene iwo ali ochuluka, ndipamene mumalipira kwambiri. Gwirani ntchito ndi mavenda pa projekiti yonse - wopanga, wosindikiza, ndi mayendedwe - kuti muteteze zodzikongoletsera zomwe mukufuna pamtengo womwe mungathe.
Nthawi yotumiza: Feb-01-2023